Sometime during 2010, BOUNTY Paper TOWELS got the NOT SO Bright idea to make the paper towels ONE HALF the size of a regular size paper towel that the consumer has had "forever"! After 20 years?, I am switching to another brand that does not have these tiny little segmented pieces of paper towel. FOR the life of me, WHY???? I end up using TWICE the amount of paper towel to get the real size that I wanted...in the first place! Their strategy is obvious now...using more towels requires the consumer to buy MORE!! BRILLIANT Marketing!! read full review »