75 bids for $48. Then you pay for item if you are the last bidder. Each bid raises the price by $0.01 (a penny). Each bid therefore costs about $0.66. An item that sells for $10.00 therefore has raised about $660. iPhone 4 goes for $15-$25. That's the ripoff part. The scam, I think, is that the last bidder is not a person, but a made up userid from Swizzie. I got my 75 bids. Bid on an iphone twice. Both times I was bidding at the time the bidding stopped and my last bid wouldn't register. And the userid of the winner was someone... read full review »