Wal-Mart charged me over $7.00 for one box of Bryers Ice Cream! I thought my total was rather high but I did not scrutinize my receipt until I got home. This is when I realized that I was overcharged considerably for my Ice Cream. I normally pay between $2.75 - $4.99 for Bryers Ice Cream but at the time of this particular purchase my Ice Cream cost over $7.00. Upon checking my receipt I learned that my ice cream was listed as IMPULSE IC. The UPC number next to the item marked as IMPULSE IC was the same as the UPC number on my box of... read full review »