I am what Levis would consider their model consumer. I am also someone who will no longer EVER buy Levis due not only to their boring and ill-fitting denim and tired looking stores, but primarily because of their offensive billboard in Los Angeles. Why use the word "ASSES" in huge bold capital letters? Is your advertising agency really that absurd and out of touch that they think being 'shocking' and 'rude' is going to drive customers to the mall? Use some originality. It is beyond offensive, which of course was the... read full review »