The Shelf Reliance Home Parties program is run as a direct sales program. This model is a proven system, and companies have found success with it for decades. The basic difference between a direct sales company and a traditional retail sales company is how funds are used. In direct sales, a large portion is directed to independent consultants, while retail companies must use that money to pay for large retail distribution channels, marketing, and advertising. In essence, the direct sales model cuts down on expenses and increases the actual... read full review »