I love Ulta and have never had a bad experience. But I think it is ridiculous that customers are being charged an extra $10 for flat ironing when it has always been included in a salon service. I understand flat ironing takes time, but charging an extra $10 cuts into the stylist's tip in addition to making a trip to the salon more expensive than it needs to be. If I'm getting color in my hair which runs over a $100, I should not have to pay $10 extra for a service that should already be included! Very ridiculous, I know customers that have stopped coming to Ulta because of this issue. read full review »