Open 24/7 Great beard care shouldn't be all that complicated. Smoky Mountain Beard Co. was founded with simple beard grooming in mind. With the idea that the every day hard workin' man should be able to take care of his beard at a price he can afford. The idea that we are not all "Lumbersexuals". The idea that your character tells the world that you are a man, and your beard is just the exclamation point. read full review »