I distinctly remember the night I came across Chris Campbell's "Big Money Millionaire" site or whatever the domain was that it was hawked on. I had just recently been studying marketing & sales fundamentals. As everyone knows or as heard at one point, the "sizzle" sells the steak. Not the steak itself. You look on the menu at McDonald's. That's one sexy ass burger. Compare it to what you actually get & you're not as excited as you were when you saw that steaming fresh hotness of a burger in... read full review »