This company accepts un-verified reports on any business or person. The refuse to remove fake reports or reports that are based on un-verified information. The company operates near the wet edge of extortion.<br /><br /> <br /><br /> Beyond the ethics, I have to say that it's a fascinating business model from an SEO perspective - integrating the negative link bait pull of trashing a business or person as a link acquisition technique, using the link weight to rank well for company names, then forcing them to pay in order to "mitigate" their bad publicity through search engines. read full review »