My mother owns a small business. She is a great business owner and her clients love her. The one problem she has is not shopping around to make sure she gets a good price and she takes everyone’s word. Well, she has been advertising for years all over the place. When I stepped in to help her business out due to this economy thing, I noticed that she was spending way too much on advertising. So I started to investigate all my advertising to see what was paying off to see what we were going to cut and what we were going to keep. I... read full review »