Le Beach Club is to tanning salons as AT&T is to phone companies. Both use ambiguous and suspicious marketing ploys intended to entice potential customers then slap them with long-term service commitments required to receive the marketed promises. Le Beach Club uses direct mail marketing techniques to drive traffic into their salons with coupons that promise "Free Tanning Session" or "1 month unlimited" tanning for a low monthly rate. Of course, they cover their asses with a single fine print line stating that... read full review »