The ad starts with a "mom's story" of how she used two different products to whiten her teeth. The product names vary as customers get wise to their scam. They say you will receive a 14-day trial for under $2, then enrolled in auto-shipment, unless you call to cancel the membership. When you call to cancel, you are told that the "trial" they sent (size of a small mascara) WAS your first shipment and you will be charged over $70 if not returned and received back before the 14 days are up. read full review »