OptCulture is a retail-focused customer-engagement and loyalty management solution that brings data and marketing together. OptCulture integrates with and collects data through customer opt-ins from disparate retail systems and processes like POS software, e-Commerce engines, information websites, and even physical forms, and then assimilates into a single actionable database that retail marketing teams can harness. Using this data, OptCulture provides retailers with buying and behavioral insight about their customers with the ability to... read full review »