True Sanity True Sanity (stylized as TrueSanity) is an American luxury jewelry company based in New York City that specializes in engagement rings, diamonds, and fine jewelry with a focus on radical transparency in pricing and sourcing. The company was founded in May 2025 by Amit Jhalani and positions itself as an ethical alternative to traditional luxury jewelry brands. History True Sanity was officially incorporated on March 27, 2025, and launched its operations in May 2025. The company emerged from what founder Amit Jhalani described a... read full review »