Their website states: "To win an auction, you need to be the highest bidder when the clock reaches zero." Each time someone bids they add 2 minutes to the 'bid clock', meaning your auction can go on until the site reaches the price they want to sell the product for. The costs they state the product's original cost is inflated, making you feel like you 'really won' a valued product- if you ever do win! This website is based on the Swoopo concept and I wonder if they are not a partner company. Before you bid on anything here, please take the time to monitor the website for an hour or so to see how they operate! read full review »