It is simple. I'm a firs time home owner AND I know how to use online tools that make me a far more powerful and informed consumer then others who shopped before me. I know the price points of your regional competitors all within 50 miles I have access to graphical data that actually shows the price of the product I want to purchase and its price adjustment by week and month going back six weeks I can be at the register all ready to check out and get an text alert that tells me of a regional dip in price the very product I am... read full review »