I regularly shop at a Fresh Market outside the metro SLC area. Since the store is new (it was a former Albertson's bought by the Fresh Market chain in 2009), I find I need to check prices at the cashier stand because they sometimes don't match the sign on the item. This has been true particularly of produce items as well as sale items on special displays and endcaps. In the front of the store there was an endcap display for Gatorade with a small sign stating in large type the item was .$69. I was in a hurry and... read full review »