Haband brands itself as a "conscientious family business serving over 5 million customers direct by US mail since 1925." While Duke Habernickel was the owner of Haband, the company is no longer a privately held, family-owned business. Currently, the company is owned by Orchard Brands, a parent company that is owned by the private equity firm Golden Gate Capital. Haband still uses Duke Habernickel's face and name in many of its advertisements to customers, but he is no longer involved with the company and does not personally... read full review »