We are a merchant who signed up to provide spa services. After having to discount our service 50% up front and then give Living Social a 30% (it's increased to 50% now) cut of that money our profit margin was very slim but we were encouraged by potentially having some new business come through the doors. We ran the ad in Sept. 2010 and had great success, so we thought. The problem is the deal expired on the 31st of December and many people waited until the last minute to try and book their voucher. The voucher was sold subject to... read full review »