This has been our experience with my free estimates. This is all highly factual information. We bought 89 leads at current prices of $45.00 each that equals $4, 005.00. We set twenty one appointments that equals .235% or $190.00 net for each appointment set. We sold ten jobs that equals $400.50 lead cost per sold job. It is a numbers game. Our usual close (sold %) rate is always between 40% to 60% . lets look at the ten sold jobs from 89 leads thats only 11.2 %. The big problem here is that we were only able to set appointments with 21 out of... read full review »