Northern tissue has gone to 3 ply.What in the world for. The rolls are shorter and less 266.6 sq.ft. instead of 450 sq.ft PLUS $2.00 more.Another great American ripoff.They do not deserve any business and will not have mine after 50 years as a loyal consumer. "This stinks" any other tissue than can compare to old northern will be just fine. I can pay $4.00 for a gallon of milk but $10.00 for tissue - no way. read full review »