False advertisement, taking advantage of consumer's misinterpretation of Pure Essential's "free-trial" offer which turns to an excuse to charge at least two full amounts until you realize the scam. The most upsetting part is your credit card company do not take control of the matter and initiate a measure to save their card holder from Pure Essential's scam. I believe it is up to the Attorney General of each state where the consumer(s) got scammed to shot down this company's operations; and at the same time to check... read full review »